Every business understands the importance of advertising its products. The public, especially specific demographics, need to know what it has for sale. However, branding transcends this practical need.
Companies that brand themselves successfully implant in people’s minds a certain high ideal about that business’s personality, dynamic, and status. Branding is about cementing in people’s thoughts what the company is like, not what it currently has for sale.
Avon Security takes designing eye-catching ID cards seriously, helping companies brand themselves by customizing a very visible, physical thing employees wear every day. Let’s take a closer look at how our custom ID cards work and how they can help your business.
Employee Morale
Savvy companies understand that branding begins internally. When your own employees and personnel believe in the company’s vision, other people will, too. There’s a pressing need to cement the company brand in their employee’s minds.
Avon Security’s customized security products protect your business while adding a crucial element of company flair. Employees need to carry their lanyards and ID cards with them throughout the day, which gives these things a very large and prominent presence.
Think of custom proximity and ID cards like mini billboards employees bring with them wherever they go, Monday-Friday. The high saturation of company imagery helps solidify the importance of the business’ ideals and logos.
Proximity and ID Cards for Security
Of course, enhanced security with proximity card technology is the main reason companies use our products, but this is also connected to corporate branding. That your company image will be plastered on the very things that give employees an effortless sense of security helps plant deeper roots for your company brand.
On an unconscious or subliminal level, it can only be a positive thing that employees and executives feel in innate connection between their security and the company values. For this to work, the proximity cards need to deliver genuine security, and thankfully, they do.
Avon Security Products designs custom-printed proximity cards compatible with many access reader formats, like 26-bit, 35-bit, and 172-bit. We also offer clients a wide selection of cards and accessories to choose from, like HID proximity cards, clamshell cards, wristbands, key fobs, and more.
Our proximity and ID cards use embedded metallic antenna coils to store encoded data. The unique sequence of numbers on each card is read by an HID proximity card reader, and when there’s a match between the card’s numbers and the company database, the doors unlock.
We’ll ensure that your cards and card readers are all compatible so employees and executives enjoy effortless security at a single tap of their cards.
Marketing campaigns have changed over the years, but instilling company values among employees and customers is a more fundamental underlying goal. Companies need to ensure their workplace is safe, so if you’re looking to keep secure in a way that also improves your branding and promotes a sense of identity, connect with Avon Security Products today.